Beyoncé Knowles and Tina Knowles and their licensing arm, Beyond Productions LLC, team up with airbrush makeup firm Temptu to launch a limited edition collection of temporary tattoos with the Deréon label.
“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” The tattoos will be released on Nov. 1, iTan both deluxe and basic packages. Tattoo designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All tattoos are waterproof and designed are to last from 2 to 5 days.
“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” The tattoos will be released on Nov. 1, iTan both deluxe and basic packages. Tattoo designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All tattoos are waterproof and designed are to last from 2 to 5 days.
The basic kits contain 8 temporary tattoo transfer sheets with 2 each of the 4 designs. 10 tattoo application pads and 1 of 3 kit designs, each featuring a different image of Beyoncé, shot for the fall/winter Deréon ad campaign. The deluxe edition comprises everything that's in the basic kit plus a signed photo of Beyoncé and a chance to win a trip to New York to make a photo shoot.
The basic kits ($16) and will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition ($34) limited to 500 pieces, will be available only on temptu.com and dereon.com. A waiting list is being taken at dereon.temptu.com. Industry sources estimate the line could do upward of $200,000 at wholesale.
What do you think? Would you buy a temp tattoo?
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